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Jennifer on the making of JLo Beauty®

“Our tagline is, ‘Beauty has no expiration date®’ because to me, ageless isn’t just a mindset — you can feel youthful at any age and feel great, not just great for 50. The goal was to create luxurious but accessible skincare you can afford to use daily and products that follow you through life. Our skincare has to work as hard as you do, so we integrated potent ingredients in combinations and concentrations that work. We went through over 100 rounds of product development to bring you formulas that offer a range of benefits such as instant as well as longer-term, clinically shown results. I hope you love them as much as I do.”

Her 20-year
founder dream

“For years, the number one question I've been asked is about my skin, and so I felt almost an obligation to share what I’ve learned. It’s taken 20 years to realize this dream, because I knew that when we launched, it had to be amazing because it has my name on it. I’ve been involved in all aspects of development, because JLo Beauty has to authentically mirror my values and reflect who I am, what I believe in, and how I live my life.”

— Jennifer Lopez
Founder, JLo Beauty
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Grounded in experience,
dedicated to performance

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Grounded in
to performance

3 DECADES in the spotlight... with no wear on her skin.

MILLIONS OF TRAVEL MILES that don’t show on her face.

UNLIMITED ACCESS to products means she’s weeded out what doesn’t work for her.

WORLD-FAMOUS FOR THAT GLOW and that ageless look.

2 YEARS IN PRODUCT DEVELOPMENT to get the exceptional results
she’s renowned for.

100+ REFORMULATIONS to meet her fierce standards of excellence.

Committed to Excellence

“When you create a brand it’s a promise to people, and it says who you are, and it was important to me that JLo Beauty delivered on its whole promise.”

— Jennifer Lopez
Founder, JLo Beauty
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Discover the glowing results for yourself